As I’ve mentioned before my wife and I bought a treadmill early last December. So far I love it. Without it I would never have been able to keep any sort of training regimen with the shortening daylight hours and lowering temperatures through the winter. We made our purchase at the local Dick’s Sporting Goods. I know one of the managers there from church, and he let me use his friend’s and family discount when the sale rolled around. That saved us about 20% and allowed us to get a much better machine than I thought we could (read: spend more than I thought my wife would let me. Thanks, Honey). Of course in purchasing said treadmill we used that card that a lot of these big chain stores have. Best Buy has one too. You know, where if you purchase $5000 dollars of stuff in a year they’ll send you a certificate for $5. I’m exaggerating but not by much. I did the math on the Best Buy one once and it works out to a 2% rebate. I’m not sure what the percentage is on the Dick’s version, but it’s pretty close. Still, a treadmill added up to a lot of points and sure enough in late January we got a certificate worth $40. That’s when the trouble started.
Truth be told $40 is $40, even if you have to spend it by the end of February to prevent if from not being $40 anymore. So what do you do with $40? Shoes of course. A runner always needs shoes. Brooks Trance? Sure, but Dick’s charges more for them than everyone else. Asics DS Trainer 14? Nope, but they’ve got the 13. In the store? No, online. Hmm. Asics Hyper Speed? I need racing flats. No. Brooks racing flats? No. Any racing flats? Not really. Shorts! A runner always needs shorts. I’m the old school type that likes the ones where the front panel overlaps the back panel. Nike makes them. Dicks caries Nike, right? Well they do and they don’t. You see where I’m going with this.
I can’t expect Dick’s to be John’s Run Walk Shop, or Omega Sports, or Phidippides or any of the other places that end up being running’s equivalent of Cheers. And to be honest, I don’t want them to. Big box stores are about getting a good price on a treadmill and some orange cones to mark an Ultimate field. When I need the next larger sized ball and cleats for the start of kids’ soccer season, I go to the big box. But when I want to feel the difference in fit between an Asics Hyper Speed and a Brooks T6 Racer I’ll head to John’s. And while I’m there I’ll probably linger and talk about running with people who love to run.
Long live the specialty running shop.